marker visuals before CAD

posted by admin on 2009.04.22, under design process
22:

There is no beating the freshness and spontaneity of marker drawn conceptual visuals.

It works particularly well with structural work where detail can fog direction too early.

One of the problems with rendering concepts in high definition is it becomes too easy to start concentrating on image detail and forget the big picture.

Structural design usually has much higher cost implications associated with basic practicalities. Time is much better spent considering these practicalities and the associated costs for each concept, than whether a straight line would look better or how big corner rads should be.

At the concept stage the objective is to assess the fundamental direction a concept is taking and whether is is practical rather than appraising the beauty of the visual itself. Curve Logo signature

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