Somerfield & Kwiksave wanted a new branded yogurt range. Italian giant Parmalat, a new player in the UK, had to act fast to win the business.

The total project took three months from brief to production. This included initial brand ID/packaging concepts, design development, retail presentations competing with rival manufacturers, design development, photography, artwork, print & supply.

Not bad for a range of 27 products.

Positioned between A Brands and own label, first year sales were double forecast.