new product development

In Sweden, glass and metals are banned from packaging used at out-door events such as concerts & sports meetings.

For brewers this was a problem as plastics could not provide the necessary shelf-life. When Tetra-Pak developed high barrier “glaskin” technology based on coated PET, Spendrup's were quick to spot an opportunity.

This pack, designed for drinking on the hoof, from the bottle, has great hand-feel. The label was positioned on the neck so that Spendrup's branding would not be covered while in hand.