Flexfoods produce a unique crispy coated & lightly spiced peanut snack which is dispensed hot, in pubs and clubs.

The original bar top system was recessive, blending with typical bar surroundings, limiting strong sales potential as the product was loved when tried. Another issue was that customers would rest drinks on top of the old flat top design.

Re-branding was also needed, Hot Nuts as they were called was too generic as a descriptor.

Since the redesign SAHARAS sales have got very hot (up 15-20%).