Hartmann produce 50% of the worlds egg boxes & “imagic ®” has quickly become it's most successful design. Since roll-out began, Feb 2003, demand has been so high, up 15% - 40%, production has had a challenge meeting demand.

Consumers love it’s stylish, soft, ergonomic shape. Brand owners & retailers love the improved graphics area for branding & product differentiation & the added value it has brought to the fixture.

Smaller, lighter & stronger it has environmental benefits as well.

Already in 15 European countries, imagic ® has been a massive investment well made.